Peloton has initiated a modest branding or digital awareness campaign through B-TV, a leader in that area for public companies. Our purpose is to increase the number of people following the company.
Over the next month, digital ads will be appearing about Peloton on many important sites including CNN, the Financial Post, Yahoo Money, Bloomberg, Stock-house, and several others.
Two links are below. The first is an example of ads that will appear on these sites. The second link is the page people will be taken to when they click on the ad in the first link.
The program will run for the month of June and we will then assess.